Brand / Product
Randy’s Design
Nearly a decade of identity and product design for a maker of handcrafted barnwood frames.

- Medium
- Identity · Product · Print
- Discipline
- Brand / Product
- Role
- Design · Art Direction
- Client
- Randy’s Design
- Year
- 2015 — 2024
Randy’s Design builds picture frames by hand from reclaimed barnwood, each one finished through a proprietary process that means no two pieces come out quite the same. Across nine years the work was about giving that craft a visual language as tactile as the product itself.
The system is built on the material. Five finishes — Barnwood, Rustic White, Driftwood, Rustic Black, and Rustic Brown — anchor the palette, photographed edge to edge so the grain, chipping, and saw marks carry the identity instead of illustration or ornament.
Alongside the brand I designed the framed print line: custom typographic pieces, family mission statements, scripture panels, and quote prints, each composed to sit inside the frame as a single finished object rather than art dropped into a border.
Services
The mark




Next project
Along the Lines
Photography / Zine — 2018
