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Brand / Product

Randy’s Design

Nearly a decade of identity and product design for a maker of handcrafted barnwood frames.

Randy’s Design
Randy’s Design — 2024
Medium
Identity · Product · Print
Discipline
Brand / Product
Role
Design · Art Direction
Client
Randy’s Design
Year
2015 — 2024

Randy’s Design builds picture frames by hand from reclaimed barnwood, each one finished through a proprietary process that means no two pieces come out quite the same. Across nine years the work was about giving that craft a visual language as tactile as the product itself.

The system is built on the material. Five finishes — Barnwood, Rustic White, Driftwood, Rustic Black, and Rustic Brown — anchor the palette, photographed edge to edge so the grain, chipping, and saw marks carry the identity instead of illustration or ornament.

Alongside the brand I designed the framed print line: custom typographic pieces, family mission statements, scripture panels, and quote prints, each composed to sit inside the frame as a single finished object rather than art dropped into a border.

Services

Brand IdentityProduct DesignArt DirectionPrint & Packaging

The mark

Randy’s Design logo
Randy’s Design — image 1
Randy’s Design — image 2
Randy’s Design — image 3
Randy’s Design — image 4

Next project

Along the Lines

Photography / Zine2018

Along the Lines