About — Brand & Creative Strategist
Wilsonville, OR
Hi, I'mJeremy
Since 2022 I've been the Brand & Creative Lead at Dext Capital, where I own the entire creative function — brand strategy, design systems, web, and campaigns — as the sole in-house creative, a role usually staffed by a three-to-five person team.
I'm a brand and creative strategist known for pairing strategic brand thinking with hands-on technical execution — custom web builds, interactive experiences, and full-funnel campaigns. Across 10+ years I've turned a fledgling internal function into the single source of truth for a company's brand, and I still make time for independent work like Invisible Jasmine and Hydrangea.

What I do
- 01Brand Strategy & Identity
- 02Creative Direction
- 03Campaign Development
- 04Sales Enablement
- 05Web Design & Build
- 06Social Media Marketing
- 07Email Marketing
- 08Tradeshow & Event Marketing
- 09Analytics & Reporting
Toolkit
Trajectory
- 2016
Launched Plastic Trees
Founded & directed the 500-page PNW artist zine series (2016 – 2022).
- 2019
JAST Media & Hydrangea
Marketing Manager at JAST Media; began building the world of Hydrangea.
- 2022
Joined Dext Capital
Brand & Creative Lead — owning brand, web, and the DART product story.
- 2025
Founded Invisible Jasmine
Launched the independent magazine, digital project, and apparel line.
- 2026
Dext website & chatbot
Shipped a ground-up website rebuild and a new AI chatbot for Dext Capital.
Experience
Where I've worked
Brand & Creative Lead
Dext Capital
Lake Oswego, OR (Hybrid)
Oct 2022 — Present
- Own the full creative function — brand strategy, design systems, web, and campaigns — as the sole in-house creative resource, a role typically staffed by a 3–5 person team.
- Led a ground-up redesign and rebuild of the company website, and designed and built a new, vastly improved chatbot for the site.
- Led a company-wide rebrand spanning social, advertising, trade show materials, and collateral into one cohesive identity.
- Grew Dext Capital's LinkedIn following 2× within months, and own full-funnel marketing strategy for DART, Dext's flagship product.
Marketing Manager
JAST Media
Wilsonville, OR
Dec 2019 — Jan 2022
- Directed rebrands for multiple clients across physical and digital assets, including responsive websites, show materials, and brand overview films.
- Created email newsletter campaigns that doubled click-through rates for clients.
- Developed a digital production tool that cut production scene costs by 60%.