Brand / Web / Marketing
Dext Capital
Owning the entire creative function — brand, web, and product — as the sole in-house creative.
- Medium
- Brand System · Website · Product
- Discipline
- Brand / Web / Marketing
- Role
- Brand & Creative Lead
- Client
- Dext Capital — Lake Oswego, OR
- Year
- Oct 2022 — Now
As Brand & Creative Lead at Dext Capital, an independent equipment-finance company, I own the full creative function: brand strategy, design systems, web, and campaigns — a role typically staffed by a three-to-five person team.
Most recently I led a ground-up redesign and rebuild of the company website to modernize the UX and sharpen the DART value proposition, and designed and built a new, vastly improved chatbot to handle customer and partner questions directly on the site.
Alongside the web work I've led a company-wide rebrand, built the centralized asset library that acts as the single source of truth for sales, and own full-funnel marketing for DART — pairing strategic brand thinking with hands-on technical execution.
Highlights
Website rebuild
Led a ground-up redesign and rebuild of dextcapital.com — modernizing UX and sharpening the DART value proposition.
New AI chatbot
Designed and built a vastly improved chatbot for the site, handling customer and partner questions in real time.
Interactive 3D experience
Built a custom Three.js web experience to replace a traditional slide deck for an all-hands meeting.
Company-wide rebrand
Unified social, advertising, trade show materials, and collateral into one cohesive identity.
2× LinkedIn growth
Doubled Dext Capital's following within months through content strategy, cadence, and creative direction.
Sales enablement
Built and maintain the centralized asset library — flyers, email templates, decks, and branded materials.
Next project
Plastic Trees
Zine / Art Direction — 2022
