Company
Dext Capital
Timeline
2022 -
Skills
Design Direction, Strategic Creative Development, Creative Concept Design, Analytics, Creative, Communication, Marketing, Account Management, Advertising, Adobe Creative Suite, WordPress
Dext Capital is an independent equipment finance company with a strong financial sponsorship from Sightway Capital, a Two Sigma company, and an incredible team of industry veterans with over 150 years of combined experience.
Responsibilities: Tasked with handling all creative and design work. Responsible for social media creation and outreach, trade show presence and materials, in addition to coordinating the marketing for Dext Capital and assisting with DART (product).
Project
Channel Based Decks
With a substantial team of seasoned sales professionals operating out of various channels, each team was in need of a contemporary, polished representation of the company. These decks showcase accolades and custom opportunities, embracing a simple, modern aesthetic. Built in mind for those accustomed to utilizing tools like Powerpoint, users will find updating text, imagery, animations, and further visuals nothing short of a breeze.
DART
(Dext Access Real Time)
DART, is Dext Capital's cutting-edge portal designed to enhance customer and partner interactions. DART facilitates swift access to accounts, streamlined application submissions, and real-time monitoring of application status and funding.
Upon arriving to Dext, DART had only been active for a year, and not prepped for marketing/advertising, as the team continued to build upon the base. Working with the IT dept., I assisted with the construction of both video and web ads, graphics (as seen to the left), and rough UI assets. More than two years later, DART is nearly ready for full launch, for all users.
Social Media
(LinkedIn, Instagram, TikTok)
Tradeshows
Booths, Giveaway Items, DART Mascot Plushes & More
Sheets & Flyers
